The big challenge: To get a new generation to buy its first Audi. . Apple products are costly and are also considered as a status symbol. According to the bar chart, 4% of the surveyors have rated 5, 11% of them have rated 4, 36% of the surveyors have rated 3, 27% of them have rated 2, and 22% of them have rated 1. Not only this, but it is vigorously working in recycling electronic equipment.
The iTunes acts as an additional accessory. Innovation has defined Apple through the years and has been the main differentiating function for the company. These factors influence the strategic direction of business organizations. The company has reduced their marketing expenses by using the retailer outlets all around the world and invested that money to open their own 317 stores all around the world, this has helped the company to get the sales revenue similar to the maturity stage of the product life cycle even though the product is at the introduction phase. Its new software are mainly meant to complement the capabilities of its existing products and hardware. In this case, readers of this particular magazine would definitely be interested to be updated of the latest products introduced hence Apple would select certain magazines to target certain group of readers to place their advertisements in so that it would be effective.
The company site is quite impressive with promotion codes issues to consumers from time to time. Lastly, we think that Apple can make use of surveys to understand what consumers want and needs, what features would they prefer in new products, what improvements can be made etc. For example, some locations offer old models at discounted prices when bundled with larger or more expensive products. The question of whether Apple will still be able to be revolutionary, however, is a difficult one to answer. Product: I-phone is among the most popular products from the house of Apple. It is head quartered in Cupertino… 840 Words 4 Pages The Marketing Strategies of Apple, Inc.
With the increasing migration of citizens from one country to other, even American and Britishers are moving to developing countries due to lost cost living. See exhibit below The upward trend of sales shows that 2015 might see the highest iPhone unit sales to date. It is merely intended to be used for educational purposes only. In the end, the Audi A1 became a sell-out success before the car touched the showroom floor. Performance: In 2010, with the release of the iPhone 4, Apple had captured 17.
Still, like the previous models apple I-phone again created excitement and remained a winner in terms of sales and revenue. They promoted iPods with clubs and most people had iPods in their hands. Mac, Wireless Connectivity and Networking · Airport Extreme, Airport Express Table 1. They have also given retail chains like best buy and Walmart contracts to sell apple iPods but they only sell lower end of product line as they are only meant to be affordable and goes together with the target market of those products. Apple Inc Homepage Market Performance: Market Value There are innovations in the desktop and notebook computes as well as in the operating systems, music players and on-line stores.
Apple is engage in selling computer hardware equipment, peripherals, accessories, software, network solutions, digital music, mobile communication devices and other related accessories worldwide while Dell Inc. The company should develop core competencies on the basis of its strength and should focus on the opportunities which might arise in due time, which the analysis of threats help to safe guard the product development and develop contingency plans. They have firm believe that keeping lesser number of trade partners can increase the efficiency of distribution channel. The company has done strategic partnership with Starbucks to offer free iTunes Wi-Fi music at 600 locations, which can later be downloaded from computers. The last section of the report present the recommendations which can be utilized by the managers for effective marketing of iPhone.
He increased direct Apple sales by launching a new website to increase direct sales of Apple products and creating unique retail stores, as well as a build-to-order manufacturing strategy. It makes use of both conventional and unconventional techniques to promote its product. Product Apple iPod as a product has been a revolution in itself and has been ruling the portable music instrument market with a market share of approx. The iPod capitalized even more of the music device product market when the iTunes store was introduced in 2003. Also Wi-Fi is disabled due to government restrictions but the Chinese love colors so the back side of the iPhone should be available in trendy colors. The company has reduced prices after some initial product launches.
They, recently, decided to setup their distribution channel in India. Out of the six available types of advertising, Apple has made use of three: Magazines, Outdoor and Internet. This is done through extensive market research. Price Apple follows an aggressive pricing strategy in which they try to lock on to every possible segment of portable music market. It has released hardware and software that are compatible with its own products only. Skimming: This is high pricing strategy but can attract risk of low sales and piracy Kotler et al, 2005 but Apple has safeguarded itself by marketing before it actually emerged in market by enhancing its brand value under top 20.
It has always believed that ads should be simple and gets connected to the heart of the people. If we see in terms of revenue, Apple Inc is the largest information technology company in the world. These strengths are internal factors specific to the conditions within the business organization. Probably due to good profit on each unit from willing customers and they want to gain high volume sale from the larger customer base they had developed. They have built different offerings of iPod for different customers by thinking about different user experiences of different category of customers. The Handbook of Human Performance Technology, 1089-1108. The brand instead of using the regular techniques uses some less known techniques which are highly innovative.
It uses skimming and premium evaluating systems. However, to add more storage capacity, customers must pay a recurring fee. Its headquarters is in Cupertino, California with total of 21,600 employees as of September 2007. Currently, it has 490 stores in 20 countries. Only areas that need attention are the legal and political. In this era where Internet is so useful, it is very effective for companies like Apple to promote their products online. Sources: Apple Annual Report Apple Website.