Many a times small retailers were only informed verbally about sales promotion schemes by the dealer salesmen during the scheduled weekly visits. Words: 4493 - Pages: 18. The founder of the company was the late Major Gen retd Amjad Khan Chowdhury, a leading member of the Ahmaddiya Community in Bangladesh. It gives natural pulp squeezing fresh fruit, vitamins; mineral and other ingredients make the juice refreshing, natural and nutritious. Now the firm is facing various types of marketing problems. Suggestion and recommendation related to pricing: Pricing policy: The Company will follow the penetration pricing policy as they do.
Customer and services are being completely ignored in the existing system. Consumer protection, Consumer theory, Customer relationship management 1418 Words 6 Pages Letter of Transmittal Dated: 2nd May, 2012 Mohammad Anwar Hossain Assistant Professor, Department of Marketing, University of Dhaka Subject: Submission of Term Paper. They have not available vehicle. Products are relatively low unit value, sample does not cost much. The companies most frequently use this two medium. You can blend them in the blender, and easily juice can be made. Sales Forecast: The sales forecast is broken down into the three main revenue streams; direct sales, Web sales, consignment sales.
What kind of wholesaler are you? But the demand becomes high in the summer. It can be inferred that promotions were not leading to negative brand quality perceptions. There are three mechanisms behind these facts. For example, a dealer or retailer may get 2 bottles free with every case. Most of the marketing strategies are built on the basis of these criteria. There is no conflict seen between the others distribution participants. The participants should be properly trained.
Results showed that consumers mostly made up for the large quantity purchased by waiting longer until purchasing again. But 20% said they would. Off Pick: January, February, November, December. The latest 125ml juice for kids has filled the void in the single-serve 125ml format. Sponsoring on sport events So many international and local sports events or tournaments are sponsored by Pran. I shall be very pleased to answer any query you think necessary as and when needed.
It has power of controlling wholesalers. Towards this, the company will invest Rs 100 crore over three years. Symbolised by the orange fruit, packaged juices and nectars are driven by fresh juice made at home and popularised. Pran Mango Juice is ready to guard your skin from winter effect. The company will fixed a reduced price that will be lower than other competitors. Pran is very much concern about the quality of their advertisement. Thus purchase acceleration is demonstrated through A lengthening of inter purchase times after a promotion.
A bundle of products is sometimes referred to as a package deal or a compilation or an anthology. But the firm is not being able to perform its marketing activities with efficiency. Therefore, a producer has to inform channel members as well as ultimate consumers about the attributes and availability of his products. And whether pran juice is fda, haccp, or ce. Because The retailers always give priority to those brands who give them gift items like opener, T-shirts, glass, wall clock etc. In this paper, we have tried our level best to carry out all the requirements of a term paper. However these two brands are targeting the market broadly in an undifferentiated marketing strategy, therefore it will be wiser for Pran to target the market as far market segmentation.
As it is a consumer products so every people needs it. Words: 3434 - Pages: 14. We express our profound indebtedness and gratitude to her, for her valuable advice that helped immensely in preparing this report. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage. Sometimes workshop and seminars should be arranged for the participants. It has a dehydration unit to dehydrate mushroom, banana, mango, papaya, beans and other fruits and vegetables.
Also, it should focus on forward integration with large retailers like agora, Nondon for better serving the customers and attaining superior profitability. We are using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume. It should immediately go for expanding the demand through diversification of the market and utilize its full capacity. Boost Juice provides comprehensive training and ongoing support to all franchisees. In quest of showing how strategies taken by an organization works in consistent with its superior performance and sustainable competitive advantage, we have conducted a study on agricultural marketing company ltd. Then we must thank all of our respondents for cooperating with us by giving information of allthe questions about the topic. There are involved many policy and procedure.