Importance of communication process in marketing. What is the Communication Process? 2018-12-24

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The Marketing Communication Process

importance of communication process in marketing

Thus, communication is essential for effective performance of managerial functions. Organisational Barriers : Factors related to organisational structure, authority relationship, rules, regulations may act as barriers to effective communication. The effective message is that where the process of encoding is matched with the decoding of messages. Upward communication generally consists of work performance, opinion, grievances or problems of the employees. When response reaches the sender then only communication process ends. Sometimes managers do not give attention due to extreme emotions for example, depression or jubilation.

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Elements and Importance of Communication Process

importance of communication process in marketing

When you gear your business around delivering the highest quality product or service to your customers then your sales and marketing effort is not hype, just facts and your enthusiasm will be real. There can be various forms of media-face to face communication, letters, radio, television, e-mail etc. Through integrated marketing communication, marketers can smartly blend and integrate all marketing tools for better response. This tooling enables sales reps to deliver the right message at the right time, allowing them to remain focused on sales objectives. Thus, the primary responsibility of a manager is to develop and maintain an effective communication system in the organization.

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What is the Communication Process?

importance of communication process in marketing

Written Marketing Communication The theory behind success Written Marketing Communications is covered in the section. Their values are clear and solid, and what they say promotes those values. Channels of communication include speaking, writing, video transmission, audio transmission, electronic transmission through emails, text messages and faxes and even nonverbal communication, such as body language. Communication according to the need of the receiver: Whenever we communicate we must keep in mind the needs of the receiver of the message or it should be our effort to see that whatever message or information we send across must be of value to receiver. Lindsey, of course, will be the sender.

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What is the role of communication in marketing?

importance of communication process in marketing

The employees must know clearly who has to report to whom, what part of total job they are expected to perform and what are their decision making powers. In formal communication the information is conveyed or passed in impersonal manner. All the essential information must be communicated to the managers who in-turn must communicate the plans so as to implement them. Marketing is how to sell a product. You are repeating the same benefit and value statements, uncovering needs and gathering questions similarly in each case. In the motivation process the superiors try to analyse the needs of subordinates and the needs can be recognised only when there is smooth flow of information and exchange of views between the superiors and subordinates. So urgent matters can be communicated informally.

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What is the role of communication in marketing?

importance of communication process in marketing

Think about it … how do the best leaders motivate and inspire their people? These limitations include high cost and short term duration that cannot generate the desired results from the targeted customers. Make sure to adhere to the appropriate protocols within groups and forums that you participate in. Use of proper language, tone and contents of message: For an effective communication the words, tone and symbols used in message must be selected very carefully. The information travels in a very unsystematic manner and gets distorted while passing through various channels. Students who tend to rely more on reflection and abstract thinking need to have more experience and experimentation opportunities, and vice versa.

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Why Is a Communication Plan Important to a Strategic Plan?

importance of communication process in marketing

The upward communication may take place in the following manner: iii. Another thing that sometimes brands forget about is that even though you may not be able to directly alter the messaging for external sources, you still need to be aware of it and try and shape it best you can. For instance, an immediate feedback can be obtained by personal selling, whereas it takes much longer time to assess the communication effectiveness in case of advertisements. Creative Consistency In an integrated campaign, the different tools feature the same creative treatment. A marketing program that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events.

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What is Marketing Communication (MarCom)

importance of communication process in marketing

The overall marketing umbrella covers advertising, public relations, promotions and sales. The message sent should be consisted of words and symbols that are known to the receiver. Through smooth flow of communication subordinates and superior can discuss their problems, grievances and aspirations. These students tend to prefer lectures and they are not too fond of discussions with others. Step 3: Align around the same metrics Marketing is traditionally measured on top-of-funnel metrics, such as lead generation, brand awareness, and campaign performance. It also offers insight into what works and where there are gaps in the content library, so marketing can better focus their time and optimize efforts. The barriers can be grouped in following categories: i.

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The Marketing Communication Process

importance of communication process in marketing

Smooth working of an enterprise is possible only when there is no communication gap. The message should be encoded in direct and simple language so that the receiver is able to understand it without much difficulty. By contrast, a photo of a fashion model wearing an elegant dress and holding a bottle of perfume is relatively indirect. Integrated marketing communication ensures that the customer gets the right message at the right place and right time. Healthy Competition Marketing also fosters an environment in the marketplace for healthy completion. This will make receiver more receptive.

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