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Joe's sacred recipe remains unchanged and safe in the heart of his family who make the same ice cream almost a century on. Using select ingredients of the highest quality, Joe’s remains an ice cream of finesse. They experiment with aromas, offering a blend of Welsh and Italian fancy flavours to the loyal Joe's following, but their ingredients will always retain the Joe's stamp of quality. That’s what makes Joe’s ice cream JOE’S. After all...Everything else is just ice cream!

Helpful Information

Opening Hours
Mon 10:30am-9pm | Tues - Fri 9:30am - 9pm | Sat 9.30am - 7.30pm | Sun 11.00am - 9pm

Travel Tips and Articles

Posted on 10/03/2015
by Ben Martin
Walk round stunning coastal paths to the beaches of Langland and Caswell or shop in the classy boutique stores of Newton Road. Explore quaint streets lined with colourful cottages and stop off for a locally-brewed ale in one of the pubs along the famous Mumbles mile, all when you visit this charming fishing village.
Posted on 15/08/2014
We pick 4 luxury places to consider for your stay in Mumbles. If it's seafront you're after try Tides Reach or if you want fun in the sun and sand try The Penthouse at Langland Bay.
Posted on 01/08/2014
by Lee Woodman
Dogs are only allowed on Gower's Beaches at certain times of the year. See the map below to help you determine where you can take your dog.
Posted on 17/06/2014
Promenade along the historic Mumbles Pier to take in panoramic views across Swansea Bay and step back in time with a visit to the traditional seaside amusement arcade.
Posted on 17/06/2014
Walk in the footsteps of the old lighthouse keepers and wander over to the iconic Mumbles Lighthouse to enjoy superb views across Swansea Bay and learn its fascinating history of shipwrecks and storms.
Posted on 17/06/2014
With over 100 shops, restaurants and bars Newton Road packs way about its weight with what it has to offer. Whether it is a day of pampering at Lara Johnson or coffee with friends there is plenty to keep you occupied.